Search
Engine Optimization (SEO) is a complex and an interesting subject. A sound SEO
strategy can do wonders for your website and reap high ROI of your enterprise.
SEO is a multibillion dollar business nowadays.
In
the early days of web where everything contribution was in a chaotic way, there
was no strategy to index pages and assign some value to it. The contribution
was mainly from the academic circles, where universities and research
organizations used the web to upload and publish their papers online.
The
first business foray into the World Wide Web happened, when Excite started the
indexing process by using Web Crawler to plenty of web pages in the internet.
Then Google founders Sergey Brin and Larry Page developed a page ranking
algorithm which assigned a ranking index to every webpage and embedded a
content quality factor to every page. This proved to be a master stroke
as Google became an internet giant in less than 10 years.
Nowadays
search engines like Google, Yahoo and Bing are the most widely used commodities
in the web. Now that Microsoft and Yahoo have announced an alliance, they are
all geared up to take on Google. Search engines are Lycos, Alta Vista, Ask
Jeeves etc. have fallen by the wayside trying to keep up with the highly
accelerated growth of Yahoo, Google and Microsoft. Many have gone defunct in
the late nineties dot com bust.
This
popularity of the search engine business conceptualized the SEO strategies. SEO
are ways and means to increase the visibility of web sites in the most popular
search engines. Though the definition sounds an easy one, a lot of brain
storming and man hours go to develop a viable SEO strategy. A good SEO analyst
can give your website that competitive edge and make it the number one site.
The higher the rank of your site is the more number of visitors it will have
and the more number of potential customers it will churn out. From a
purely commercial point of view, SEO is certainly a part and parcel of an
organization, looking to secure a lofty place in the web.
Keeping
the potential of a SEO analyst in mind and in general the SEO vertical, a SEO
meet up was organized in Mumbai on. Scores of SEO
experts, content experts, web designers etc. met to discuss the changing
landscape of the web, and latest trends in the <a href=http://www.webbeeglobal.com>SEO
services</a>. This meet up was certainly an eye opener for everyone and
they left with a plethora of knowledge. They also discussed the future of SEO.
The web world has made a transition from the traditional Web 1.0 to Web
2.0. And there are already talks of Web 3.0 in the pipeline. The future
is semantic indexing and collaborative development. A good SEO should have the
flexibility to understand and implement the nuances of using a semantic
technology to link different websites and find a way to promote his own. So
adaptability and openness are going to the keys of Web 3.0. Agility and
continuous improvement would be the hallmark of Web 3.0.
The
future certainly looks challenging for the SEO analyst and one with the most
degree of adapting to change will survive. There will be no room for
traditional methods and black hat techniques. The future SEO analyst will be
more strategic, dynamic and will be a decision maker.
WebBee is specialized
in writing articles about <a href=http://www.webbeeglobal.com>Web Design and
Development</a>, Mobile Web Applications, SEO Services and many more. He
is a regular contributor in different technology blogs, classifieds, articles
etc.
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